All The Juicy Posts
Monthly Archives: July 2015
How to Use Webinars in your Marketing
Have you ever used webinars in your internet marketing? Chances are, you’ve probably attended a webinar, maybe even done business with the company who put a webinar on, but never really thought about webinars for your company. I know this seem intimidating and they can be a lot of work, but webinars are a fantastic way to build a relationship with your prospects.
Understanding Where Your Leads Come From With Attribution Models
This video is for anybody who is spending money on marketing or advertising, trying to drive traffic to your website and generating leads or sales. We all want to know what is it that I spent money on that worked. Is it natural SEO or is it paid advertising? What exactly, is it that’s generating my sales and my leads?
How To Write Better Website Copy
I want to challenge you to not only have crystal clarity about why I should do business with you, but I actually want you to write your website copy around that. Do you have real differentiation? Are you talking about yourself in a way that your customers can’t or won’t actually claim to be the way they do business?
One of the Best Marketing Books Ever – Purple Cow
The focus of this video is one of the most simple but most influential concepts of my entire marketing career. In 2012, Seth Godin released the now famous book called Purple Cow. The whole premise of Purple Cow–it’s a pretty thin book–can be summed up in one quick passage that I want to share with you so bare with me, it’s just a couple of paragraphs.
Pinning Your Best Tweets and Facebook Posts
There’s a great saying in sports that you’re only as good as your last game, and sometimes I feel that way about our social media page. You’ve got a great post, one of your favorite, all-time, that really explains what you do as a company or really adds value to your customers, but every day you’re putting more information on.
One Important Question I Ask Every Client
When I sit down to architecture a website, create a site map, start writing sales copy, or design any kind of advertising copy no matter what it is, I first need to really understand why people buy what you sell. At the end of the day there are typically just a few key reasons that will actually move your customer to take action.