Why Should I Engage in Social Media?

I am now in the middle of my third week interning at Juicy Results. As a Graduate student studying Communications, I am quickly realizing the enormous size of the ever-expanding realm of Internet technology and the power it has come to have over the way we communicate today.

Shortly after taking over Carolina’s position as marketing intern, I found myself ‘tweeting’ the current trends, writing press releases and even composing email campaigns for some of our clients. Tapping into our available technology resources (Digg,Twitter,Flickr) not only allows for  quick information access, but also creates a sense of community with others also engaged in social media. The best thing about it is that it doesn’t exclude anyone, so everyone gets invited to the party!

One of the duties handed over to me was to gain 1,000+ followers on Twitter. Much easier said than done! I must say though, of all Twitter resources available to help in my ‘tweeting’ ventures, Hootsuite has helped me most. I recommend it to anyone who is engaged in more than one social media website. Trust me, it will simplify your life more than you know.

Between attending school full-time and interning here at Juicy Results, I have the unique opportunity to analyze the method of communicating by means of technology. The Internet is changing the way we conduct our daily conversations. Rather than turning on the television or walking outside for the daily newspaper, I can be found checking my Facebook status on my iPhone while eating breakfast simultaneously. Like several others my age, I have fallen prey to modern technology and do not wish to be rescued.

One of the reasons I have fallen in love with this new way of communicating is simply because of the fact that it allows me, well as anyone else interested (even Grandma and Grandpa!), to hold the position of an Internet marketer. Like I said before, social networking does not discriminate, it allows for anyone and everyone (with computer access) to participate.

This low-barrier entrance to social media is definitely something that we, at Juicy Results, are taking full advantage of and you should too! The benefits largely outweigh the burdens. So what are you waiting for? Get the conversation started in cyberspace. Start ‘tweeting’, blogging, bookmarking, networking and soon you too will develop an online presence that will attract others to your undeniably charismatic uniqueness.
Don’t forget to follow us on Twitter and add us to your Facebook family to catch Juicy Results’ updates and see what we’re up to.