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  • March 12 2011

    The Phone Book is Dead. Long Live Local Online Search. (Part 1)

    …217;t be far behind. When was the last time you chose a phone book over say, Google? I remember the exact day I did my last flip through the yellow pages—Jan 1, 2009 when my AC unit blew. I was forced to the pages because my ONLINE search proved fruitless. A lot has changed in two years. If your business has been around for any real length of time, it is a sure bet people can already find you on the web courtesy of the gazillion online

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  • June 3 2015

    The Top Mistake Companies Make When Measuring SEO

    …ey Principal or Executive Names Stock Symbol Once you have this list, you want to convert the names to the simplest search term used. For example, if your full company name is “Juicy Results,” you can assume that all branded company search terms will include the string “juicy.” If I wanted to filter out my own name, I would use the filter of “jeremy” since all instances of “jeremy pound” will include that. This helps account for spacing issues…

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  • April 18 2011

    Local Online Search (Part II): Tips to Optimize Your Business Profiles

    …onal for most businesses; it’s mandatory. If your business depends at all on how close you are to your potential customers, you must make sure your local business profiles are claimed and up-to-date. In part I of Local Online Search, we outlined steps to get started checking the status of your local listings, what info you should have on hand to correct and beef them up and how to navigate what can often be a frustrating process. In this…

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  • March 8 2015

    Five Search Marketing Insights You Should Know Today

    …their search campaigns with mobile in mind. Mobile use is growing dramatically as smart phones become more ubiquitous and high speed wireless services become faster and more widely available. Source: http://searchengineland.com/search-leading-content-discovery-tool-mobile-users-212855 But those rewards are being enjoyed by fewer winners. On mobile devices, ranking #1 is far more important than on desktop. If you rank number one on a smartphone,…

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  • May 15 2011

    Think About Your Business’ Website Like an SEO Expert

    …n how much the business wants to highlight a particular type of office space.] Page titles and URLs could read like this: [For the home page] Commercial Real Estate – Redton, Greensville, Bluebell – We Find Space www.wefindspace.com Office Space – Affordable, Amenities Included – We Find Space www.wefindspace.com/office-space Retail Space – Retail Properties for Lease – We Find Space…

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  • February 19 2015

    How To Achieve Page One Domination

    …to do business. You can probably guess that Google is not going to list ten pages from your website on page one. This requires expanding your mindset from focusing solely on your website to building a robust web presence. Go search your company, product names and executive names. Are you happy with the picture your prospects are finding? If not, then we’ve got some exercises that will accelerate your Page One Domination! But first, a quick story…

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  • July 7 2015

    Social Media’s Surprising Lack of Impact on SEO

    …timize image embeds for each social media network. 5. A Strong Social Media Presence Will Increase Visibility Within Personalized Search Results For users who are logged in and have a Google+ account with connections, Google search results personalize some search results and show posts by those in their network. Building a wide Google+ network can, theoretically, get increase your search engine traffic. Read this for a more detailed description…

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  • August 2 2011

    What is Reputation Management, and how can it help your business?

    …he power of your responding in a positive manner, acknowledging their opinion, and showing that you are learning from it and making the product or service better based on their input. That’d obviously be the best possible outcome from negative online postings. In this author’s humble opinion, the biggest takeaway in regards to reputation management is this: Don’t wait for others to create content or talk about what you do. Instead, take…

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  • January 19 2012

    Supercharge Your Business Development

    …nd your company’s) and all other trails that lead to you should be clear, consistent, professional and focused. People will Google you, so make sure you know what the first page of Google looks like when you put your name or company name in the search engines. You must be managing your reputation online. Reinforce your position with helpful content Just like in-person networking, you want to add value before you try to ask for value. You can…

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  • April 16 2011

    It’s Spring, Time To Clean Up Your Web Presence.

    example, we might list ourselves as Juicy Results Internet Marketing, instead of just Juicy Results. Caution: Never keyword stuff. Your listing title must read as if it was a real business name. Search Results First of all, search for your company and product names in Google, Yahoo and Bing. Is the entire first page returning positive and accurate results that paint the compelling picture you’d want? If not, consider releasing more content…

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