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The “Right” SEO Mindset
…Google catches up with you. Developing the SEO Mindset This type of awareness can be developed and refined with a little practice. It starts by understanding how we use search engines today, and how that might change in the coming years. Search is how we discover new places, products, ideas and how we collect the information we need to accomplish our goals and solve our problems. Your search history is just as likely to contain questions like…
Joe Apfelbaum on Using Search Engines to Generate Leads – NCM 006
…marketing agency based in Brooklyn, New York. He hosts the weekly web series GrowTime and has been featured on CEO Mojo, a podcast that features CEO Interviews. For more information on Joe Apfelbaum, visit: www.joeapfelbaum.com www.growtime.tv www.linkedin.com/in/joeapfelbaum Check out Joe’s last appearance on New Customer Machine. Never miss an episode – subscribe to New Customer Machine on iTunes and receive weekly updates on the…
Internet Marketing Predictions for 2012 (and Why You Should Care)
…rking. How many people do you network with on a regular basis that you are not LinkedIn to or following on Twitter? Small businesses need each other for referrals. That’s why you network. Why not extend that networking online? Why not form a small group of online network buddies where you are particularly attuned to sharing each others’ content? See where I’m going with this? (You can read more on this subject in Supercharge…
See How Google Sees Your Website
…arch key word. If you don’t know where your access is, ask your website developer or get it set up. It’s called Google Search Console and you can find it by just searching for Google Search Console and it’s completely free, you just have to prove that you’re the owner of your website and there’s a lot of information online about how to do that. Once you get it, you’ll be amazed by what you find in that tool….
Understand Friction And You Can Create Effective Internet Marketing Campaigns
…might be associated with your call to action based on who you are marketing to by plotting it on a chart like the one below. If you are marketing to complete strangers, you may want to start low on the friction curve with a free download or consultation. If you are marketing to a list of current customers or warm leads, you might be able to move up the curve with more confidence and find success. Use a chart like the one below to map out where…
Advanced Keyword Selection for Websites with Existing Rankings
…website insight on how Google sees their website. Before you can conduct this exercise, you will need to authenticate your website with Google to prove that you are the owner. One of the most useful tools can be found under Search Traffic > Search Queries. Within this section, you can simply download all keywords that you rank for, or you can review the data to learn how many impressions and clicks that keyword is bringing you. Impressions…
Page One Domination – An Often Overlooked Brand Element
…ite on page one. This overall page one domination leaves a potential customer with a positive, consistent message all the way down the page. That’s online branding 101! Why Page One Domination Is So Important Think about it, searching a company or person’s name is a lazy background or reference check. Before I invest the time to call your references or speak to a salesperson at your company, I can easily eliminate you as a contender if I find…
Use the Internet to Attract Targeted Local Customers
…y, we increase your search rankings for keywords related to your business and location. Here’s why you need Local Juice: Customers use their phones and the Internet to search for local businesses If you aren’t visible in the search results, your competitors are winning that business Customers research places and providers online before they visit or call them Traditional listings like the phone book aren’t providing the traffic they used to You…
7 Ways to Increase your Chances of Getting Lucky with Your Online Presence
…no-one will find you online. And while there isn’t much to “lose” in this game, it takes some investment (mostly your time or someone else’s) to gain momentum and generate a decent ROI. With more and more of your competitors coming online, its not enough to simply have a web Page. To really increase your chances that web users will find you, and then become customers, its best to deploy and maintain a strategic combination of tools and tactics…
Get Free Word of Mouth Advertising with Facebook Places
…ocial nature of Facebook Places, which allows any Facebook user to check into their current location and find others nearby. Each time they do, the location—which is often a business—is broadcast to all their friends. That’s free, third-party exposure for that business. Who doesn’t want more of that? Users can comment on checkins, which can increase their visibility. Even though the future of places is a little bit uncertain, we still think it’s…
