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Google Display Advertising – Simplified.
…djusted to be as granular as its current features enable you to get (features are constantly changing and updating). It shares many of the same settings as the Search Network. Pricing options are the same. Think of it as the Search Network on some technologically advanced, infinite-possibility Optimus Prime mode. The Reach: With over 180 billion ad impressions, and properties such as Gmail, YouTube and Blogger, it is where you want to be. It…
What is Content Syndication?
…assets) across many outlets. In a nutshell: Write once, spread everywhere. Syndicating your content has obvious benefits—expose more people to your message—but it also plays a vital part in search engine optimization. As the search engines see more of your message online, pointing back to your website, they give more weight to your site. This is one of the most natural and powerful ways to build links to your website. But, the real bonus is that…
Get to Know YouTube Advertising
…and double rainbows sightings. In reality, a large number of people use YouTube to learn things and to discover new artists and trends. These people can be extremely receptive to targeted advertising while in this state. For example, if I am searching for movies with “how to make pizza dough,” I might be very interested in your Italian cooking classes. If I’m watching videos about how to take a company public, maybe I’m ripe for your auditing…
Landing Pages Visitors Will Be Thankful For
…made them distrustful of you in the future. Interestingly enough even large companies can get this wrong; but then they have pricey TV ad budgets and their household name status to fall back on. Here are three ads and their associated landing pages for the search: “refinance mortgage”. Which would get you to take the next step? Drawing the Visitor In: Make the Content Engaging Message match is only the beginning. Now you must…
When Your Customers Are Ready to Buy… Will They Find You?
…any new topic we happen upon in less time than ever before. We have a habit of researching every purchase. Some with a simple tweet looking for validation and others with hours of searching and self-education. This new habit combined with the ease of online publishing gives us marketers perhaps the most significant opportunity of this data-rich era. This is an untapped gold mine of potential that has yet to be utilized. As your prospects…
Satisfaction Is A Moving Target
…wrongly or rightly, but perception is reality). Set the stage for their experience with you and maintain that in all your interactions—online or off. Every day, our expectations of the service and information available to us online increases. Companies in and around your industry are raising the quality of our online interactions, and your business should not only be keeping up, but pushing them for your clients. Once you’ve caught up, the…
Sales and Marketing Intern
…will involve phone sales training, exposure to cutting edge internet marketing systems and immersive, on-the-job experience with a professional team made up of bright, fun and energetic people. Daily activities will include online research and prospecting, cold sales call introductions, phone call and email follow ups, marketing script testing, shadowing senior level staff on presentations and meetings with clients and a few special projects to…
Caryn Kopp on Using the Right Sales Language – NCM 011
…o check out the launch event for Caryn’s latest book, co-authored with Carl Gould and titled Biz Dev Done Right designed to help business owners and their sales people understand the blind spots in the sales process and learn critical strategies for getting Business Development right. Special launch event bonuses available here: bizdevbook.com/ For more great insights on the business development process, check out Caryn’s website at…
B2B Website Checklist for Mobile Devices
…s. Watch training videos and product demos on your website. Copy and paste information into a report. Enter your website through deep pages via search engines. Present you as a potential vendor to a group of decision makers. Compare your website to a number of your competitors’ websites. One of the most important things to consider is which call-to-action will be most successful on each device. Perhaps your customer is more likely to…
Jaime “Jemmy” Legagneur
…ple shine a light on their strengths and converting them into successes. But, she was most proud to see her goal realized of a career fully migrated into marketing when she joined the Juicy Results team in April of 2016. The Company goals, culture, and philosophies are perfectly aligned with Jaime’s professional outlook and marketing strategies! Jaime-isms and fun facts: Believes that Marvel beats DC Comics any day! Was classically trained with…
