Strategic Website Review Form

Your Name*

Position*

Owner, VP of Marketing

Email*

Phone*

Daytime Number

Your Website

Website*

How much traffic do you get?

Per Week

Where does your traffic come from?

i.e. biz cards, Google, banners, radio, etc

What percentage of your visitors turn into customers

Please enter a value between 0 and 100.

Don't enter anything if you don't know

Describe your typical current customer

Where else do you market/do business online?

Ebay, Yelp, Craig’s List, Yahoo Shopping, etc

How is your website currently updated / managed?

I supply new content to a developer that updates the site on an as-needed basis
I update the site myself using a CMS (Content Management System) or using HTML / FTP
I have a PR firm that is responsible for keeping my site content fresh and the site updated
My site has to be updated?
Other

Business Goals

Which of the following would be your primary goal:

Online sales
Phone leads
Offline sales support (follow ups, credibility, spec information)
Post sales support (customer support, how to use the product)
Other

What are your sales goals for the website in the next 6 months?

OK to be broad like “double sales” or specific like 100 leads per week from the website

What type of new customer would you like to attract (that you currently are not)?

Is there a demographic or industry that you are having trouble reaching? Is there a new type of customer growing in your market?

References and Additional Comments

What other websites should we review?

Other websites that you admire or otherwise aspire to be like. Please tell us what you like and dislike about them. Get specific about functionality as well as design/messaging

Additional concerns or comments

Anything else we should know