Search engine optimization is a big part of what we help our clients with and I know there is a lot of skepticism surrounding internet marketing firms and the use of their own tactics. In light of this, I thought it would be helpful and interesting to share a recent success we enjoyed using a very common tactic we use to leverage articles to gain long tail search terms. (more…)
A Juicy SEO example
Tuesday, May 18th, 2010SEO explained for small businesses
Tuesday, September 1st, 2009Search engine optimization is one of those items that evokes confusion and debate, with as many opinions as their are practitioners. We get asked to explain how it works by just about every client, and it can be difficult to relay the subtleties and theories that we use to build rankings.
I often compare it to professional networking or losing weight, as it isn’t rocket science, but it does require a sustained effort of many different types of activities. And, when you don’t see results immediately, it can be difficult to maintain your effort level. (more…)
Don’t like to blog? Just Do It
Monday, August 10th, 2009I learned a while back that the secret to being effective is to learn what you are both good at and enjoy doing, and then organize your career around doing more of those things. But, along the way, you run into activities that you find important to running your business or getting your job done that just don’t come natural to you.
It’s these things that take a little more commitment to get done if you want results. For example, as business owners, we all know that we need to do at least some accounting, customer service and selling – even if they aren’t our strengths.
For many professionals, you can add blogging to the list. (more…)