We review a lot of websites. In fact, the majority of our new clients start with some kind of website review. There are several common problems we run into, but there is one problem we run into nearly 100% of the time, and it has a serious impact on performance.
What is this systemic and pervasive problem? No clear call to action.
Let me elaborate. You do so much work to get the attention of your visitors and bring them to your site. Once there, you plead your case with compelling, benefit-focused content. But then you let them flounder. (more…)