On the way home from work tonight, I heard a particularly interesting clip on Marketplace. The organization in charge of managing domain names is thinking about revolutionizing the way we access websites by creating numerous new top level domain names (i.e. .com, .net, .info, etc).
Not just a few new names like the standard annual introduction that ushered in .info, .biz and the top country extensions (.uk), but this proposal would allow anyone (who can supply a $55,000 application fee) to create their own unique extension. Can you see sites like support.apple, store.apple and corporate.apple? What about entreprenuers and organizations who might try to create new standards like .band for musicians, .store for retailers or even .porn for, well…
(more…)