While reviewing recommendations for one of our clients this morning by Lisa (one of our sharp web experts), I came across a point that I’ve seen over and over again with our small business clients:
It looks like you are already giving special offers to Facebook fans as well as giving fans a sneak peak of new designs. We recommend posting a link to the exact product or collection you are highlighting rather than sending a user to the home page.
Yes! The beauty of the web as a consumer is instant gratification and effortless transactions. When you include a link with a tweet, status update or an email, the assumption of the user is that the link will be the most clear and specific place to go in relation to accompanying text. You may not realize this assumption exists, but it does. (more…)