.com names ripe for an upheaval?

Tuesday, June 1st, 2010

On the way home from work tonight, I heard a particularly interesting clip on Marketplace. The organization in charge of managing domain names is thinking about revolutionizing the way we access websites by creating numerous new top level domain names (i.e. .com, .net, .info, etc).

Not just a few new names like the standard annual introduction that ushered in .info, .biz and the top country extensions (.uk), but this proposal would allow anyone (who can supply a $55,000 application fee) to create their own unique extension. Can you see sites like support.apple, store.apple and corporate.apple? What about entreprenuers and organizations who might try to create new standards like .band for musicians, .store for retailers or even .porn for, well…
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A Juicy SEO example

Tuesday, May 18th, 2010

Search engine optimization is a big part of what we help our clients with and I know there is a lot of skepticism surrounding internet marketing firms and the use of their own tactics. In light of this, I thought it would be helpful and interesting to share a recent success we enjoyed using a very common tactic we use to leverage articles to gain long tail search terms. (more…)

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What is link building?

Tuesday, May 18th, 2010

Link building is the exercise of accumulating links to your web pages from other relevant sites.

Links to your web pages hold an obvious value: they bring new people to your website. That reason alone makes a case for building as many links to your web pages from relevant and high trafficked websites as possible. More links mean more people can find your site.

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What is a content asset?

Thursday, May 6th, 2010

Content assets are the cornerstone of content marketing on the web, and we use this term quite a bit. Recently I came to realize how much I was explaining what this term meant in meetings, so I thought I would create a quick post about.

A content asset is really just some piece of content that you can use as a business tool, either by monetizing it directly (purchasable book) or using it to attract new customers (free article). Often, this content asset is repackaged and distributed in numerous formats and mediums. Think about how a movie is first released on the big screen, broken down into small parts for trailers and web previews, then taken to DVD, then presented on TV. Each time the asset is used, it’s just a variation of the original working in some other way.
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