What is Content Syndication?

Thursday, June 10th, 2010

Most people know what syndication means. We’ve all seen TV shows, listened to radio programs or read columns that are syndicated across several publishers. On the web, there are exponentially more media properties to distribute your content to, making the idea of syndication much more accessible, and much more of a possibility in spreading your message.

Content syndication on the web is defined as the mass publication of a single article, podcast or video (content assets) across many outlets. In a nutshell: Write once, spread everywhere.

What is Content Syndication?

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A Juicy SEO example

Tuesday, May 18th, 2010

Search engine optimization is a big part of what we help our clients with and I know there is a lot of skepticism surrounding internet marketing firms and the use of their own tactics. In light of this, I thought it would be helpful and interesting to share a recent success we enjoyed using a very common tactic we use to leverage articles to gain long tail search terms. (more…)

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What is link building?

Tuesday, May 18th, 2010

Link building is the exercise of accumulating links to your web pages from other relevant sites.

Links to your web pages hold an obvious value: they bring new people to your website. That reason alone makes a case for building as many links to your web pages from relevant and high trafficked websites as possible. More links mean more people can find your site.

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What is a content asset?

Thursday, May 6th, 2010

Content assets are the cornerstone of content marketing on the web, and we use this term quite a bit. Recently I came to realize how much I was explaining what this term meant in meetings, so I thought I would create a quick post about.

A content asset is really just some piece of content that you can use as a business tool, either by monetizing it directly (purchasable book) or using it to attract new customers (free article). Often, this content asset is repackaged and distributed in numerous formats and mediums. Think about how a movie is first released on the big screen, broken down into small parts for trailers and web previews, then taken to DVD, then presented on TV. Each time the asset is used, it’s just a variation of the original working in some other way.
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How to make your social media links more effective

Thursday, January 7th, 2010

While reviewing recommendations for one of our clients this morning by Lisa (one of our sharp web experts), I came across a point that I’ve seen over and over again with our small business clients:

It looks like you are already giving special offers to Facebook fans as well as giving fans a sneak peak of new designs. We recommend posting a link to the exact product or collection you are highlighting rather than sending a user to the home page.

Yes! The beauty of the web as a consumer is instant gratification and effortless transactions. When you include a link with a tweet, status update or an email, the assumption of the user is that the link will be the most clear and specific place to go in relation to accompanying text. You may not realize this assumption exists, but it does. (more…)

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