Foursquare tells you who is visiting your business

Sunday, May 9th, 2010

iphone with fourquare appI’ve been using Foursquare for a number of months and introducing it during our marketing seminars to small businesses. It’s a location-based social network that runs on your mobile phone and allows you to tell your friends where you’re at, and meet up with others at the same place. It’s also a great way to discover new places around you while traveling or exploring.

This ability to discover new places and spread the word about your favorite places makes Foursquare a natural marketing and promotion tool for food and entertainment venues that thrive on foot traffic.
(more…)

Tags: , , , ,
Posted in Tools + Websites | 5 Comments »

What is a content asset?

Thursday, May 6th, 2010

Content assets are the cornerstone of content marketing on the web, and we use this term quite a bit. Recently I came to realize how much I was explaining what this term meant in meetings, so I thought I would create a quick post about.

A content asset is really just some piece of content that you can use as a business tool, either by monetizing it directly (purchasable book) or using it to attract new customers (free article). Often, this content asset is repackaged and distributed in numerous formats and mediums. Think about how a movie is first released on the big screen, broken down into small parts for trailers and web previews, then taken to DVD, then presented on TV. Each time the asset is used, it’s just a variation of the original working in some other way.
(more…)

Tags: , , , , , , ,
Posted in Internet Marketing Terms | 1 Comment »

How to make your social media links more effective

Thursday, January 7th, 2010

While reviewing recommendations for one of our clients this morning by Lisa (one of our sharp web experts), I came across a point that I’ve seen over and over again with our small business clients:

It looks like you are already giving special offers to Facebook fans as well as giving fans a sneak peak of new designs. We recommend posting a link to the exact product or collection you are highlighting rather than sending a user to the home page.

Yes! The beauty of the web as a consumer is instant gratification and effortless transactions. When you include a link with a tweet, status update or an email, the assumption of the user is that the link will be the most clear and specific place to go in relation to accompanying text. You may not realize this assumption exists, but it does. (more…)

Tags: , , , ,
Posted in Tips + Tricks | No Comments »