Most people know what syndication means. We’ve all seen TV shows, listened to radio programs or read columns that are syndicated across several publishers. On the web, there are exponentially more media properties to distribute your content to, making the idea of syndication much more accessible, and much more of a possibility in spreading your message.
Content syndication on the web is defined as the mass publication of a single article, podcast or video (content assets) across many outlets. In a nutshell: Write once, spread everywhere.
