Juicy Posts in Blog
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March 24 2011Webinar – Thursday, April 28th: How to Design a Landing Page That Sells
What is the first impression that you are giving your visitors? Is the first page they see compelling or helpful? In this webinar Klaus will provide simple tips to help you identify ways to improve your online brand experience from that first click.
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March 12 2011 -
March 11 2011 -
March 10 20117 Ways to Increase your Chances of Getting Lucky with Your Online Presence
Back in 1978, the science fiction writer, Robert A. Heinlein penned the line, “if you don’t bet, you can’t win.” This concept applies fittingly to internet marketing. After all, if you don’t have a web presence, then surely no-one will find you online.
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March 6 2011 -
March 3 2011 -
February 25 2011
Is your homepage inviting and helpful for visitors? Or sending them away in droves?
When we conduct a strategic analysis of an underperforming website, and we check into the site’s statistics, we often look at “bounces” to determine where an opportunity is being missed. A bounce is when a visitor arrives at a page, …
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February 3 2011How Often Can I Email My Customers?
This Sunday, I came across a great article by Jay Goltz called “How Often Can You Send Email Promotions?” in the NY Times. It was no surprise to me that this discussion came up within his marketing planning meeting. However, it was refreshing to see the thought process unfold within his team as they tried to identify the sweet spot of how often to email their clients.
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January 28 2011
5 Ways to Improve your Online Business Presence
With January over, it’s a sure bet that many of those tidy 2011 Internet marketing resolutions you set for your business have given way to putting out client fires, plowing through a stuffed inbox, and taming the overflowing file repository you used to call a desk.
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January 26 2011The Secret Ingredient to Successful Marketing and Advertising
Here’s the scenario I run into all too often. We’re in a meeting with a new client batting around some marketing ideas when some suggestion causes the client to strongly state that advertising does not work for their product (or service). “Advertising is something we’ve tried, and it just doesn’t work for us because…”
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