Juicy Posts in Blog
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Using Marketing Automation With Social Media
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What is Lead Scoring?
Lead scoring is the methodology of applying a dynamic score to contacts that signifies the perceived value or likelihood of that customer buying. Using a scoring system across a high number of leads allows your salespeople to decide who to contact as well as helping your marketing department make data-driven decisions.
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Using Marketing Automation with SEO
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What Google Wants II: Perfect Match Content
Pages that are hyper focused on a single idea or topic tend to rank higher (for their topic) than a page covering lots of ideas. We actually have a term we use here at Juicy—“Perfect Match” content—that refers to what we believe the perfect piece of content Google would ideally like to serve for a hyper-focused search term (also referred to as “long tail” search terms).
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Using Marketing Automation and Lead Nurturing
The biggest appeal of marketing automation is the idea that you can “nurture” or “warm” leads over time. When you automate this process, you can scale the number of leads you are nurturing at any time dramatically—if not infinitely. But, did you also know that nurtured leads make 47% larger purchases?
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What is Marketing Automation?
Imagine how your marketing investments would multiply if you captured and courted EVERY LEAD that you generated, even the ones that don’t seem to be in the market for what you sell. If you spend a fair amount of time on the interwebs, you’ve probably started to see some buzz about “marketing automation.” This post will give you a basic understanding on what that means.
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What Google Wants: Overview
You’ve undoubtedly heard about how you can optimize your web pages for search terms, but my guess is that you’ve only been exposed to tactical tips and tricks that can get you incremental results at best. To fully take advantage of search engine traffic, you have to start from a strategic standpoint. And to do that, you need to know what Google wants to find when it visits your website.
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2017 Juicy Results Vivid Vision
The Vivid Vision is a tool used by numerous fast growing companies including 1-800-GOT-JUNK, which used Vivid Visions to grow from a few million in revenue to over 100 million in revenue. It’s a detailed description of what the company looks like roughly three years from today. Our latest Vivid Vision details our vision of Juicy Results in 2017.
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Turn Every Client Into Three Clients
I want to share our one-phrase growth strategy, explain what that means and why your company should have one. I learned about a one-phrase strategy, alternatively referred to as a strategy statement, from Verne Harnish and EO Accelerator Program. I then noticed the same idea in several Jim Collin’s articles about great companies.
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