Juicy Posts in Content Strategy
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August 11 2015The Marketing Benefits of Juicy Bits
I wanted to address the question everybody’s been asking me. Why spend all this time doing Juicy Bits? There’s actually two reasons why we decided to make the investment in Juicy Bits: education and content. The Juicy Bits series has provided unique and quality content to our SEO and social media marketing efforts.
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August 10 2015How To Use Periscope
I’m going to give you some tips today for how to use Periscope when you’re marketing. When you start to market on Periscope you want to make sure that you take a lot of attention and time to name the broadcast something that people are going to want to watch. Because anytime I start live Periscoping, all of these people get a push notification on their phone if they’re following me.
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August 7 2015Using Buyer Personas
Most companies start marketing to everybody; they have not clearly defined who their perfect customer is. In marketing we have a tool called the buyer’s persona, which is a fictional representation of our ideal client. This should actually be based on someone you actually do business with, if possible. You may have met your perfect customer and if you put down on paper it’s going to help you find more people like them.
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July 31 2015How to Use Webinars in your Marketing
Have you ever used webinars in your internet marketing? Chances are, you’ve probably attended a webinar, maybe even done business with the company who put a webinar on, but never really thought about webinars for your company. I know this seem intimidating and they can be a lot of work, but webinars are a fantastic way to build a relationship with your prospects.
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July 27 2015 -
July 24 2015One of the Best Marketing Books Ever – Purple Cow
The focus of this video is one of the most simple but most influential concepts of my entire marketing career. In 2012, Seth Godin released the now famous book called Purple Cow. The whole premise of Purple Cow–it’s a pretty thin book–can be summed up in one quick passage that I want to share with you so bare with me, it’s just a couple of paragraphs.
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June 27 2015The Best SEO is Like Dominoes
Last year, I read The One Thing by Gary Keller, and discovered something called Geometric Progression. Keller shared that a falling domino can knock over an object 50% larger in size. And, that if you keep lining successively larger dominoes up, you can knock over an enormous object—theoretically as large as the Empire State Building—in a line of a a surprisingly few dominoes.
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June 4 2015B2B Website Checklist for Mobile Devices
86% of executives use their tablet and 72% use their smartphone to conduct research for products or services for their business. Ignoring the mobile experience can cost you serious business! Consider this post your wakeup call to shore up your company website’s performance on mobile devices.
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April 24 2015Want Better SEO? Become a Content Publisher
One of the most effective ways I know to boost your search engine traffic is to commit to regularly publishing new content on your website. For most clients I work with, I ask them to commit to a minimum of one new quality web page per week. That’s also about what we do here at Juicy Results.
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April 6 2015The “Right” SEO Mindset
Besides some additional training and experience, I would bet that the biggest difference between the most successful search marketers and everyone else is having the right SEO Mindset. The right SEO Mindset opens you up to constantly identify new search opportunities and quickly envision ways to take advantage of them.
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