Juicy Posts in Lead Generation
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October 31 2014What is Lead Scoring?
Lead scoring is the methodology of applying a dynamic score to contacts that signifies the perceived value or likelihood of that customer buying. Using a scoring system across a high number of leads allows your salespeople to decide who to contact as well as helping your marketing department make data-driven decisions.
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October 17 2014Using Marketing Automation with SEO
Expand your use of SEO keyword targets beyond your products and services to focus on the problems and answers your customers are searching for. This will bring you a stream of potential customers very early in the process long before they begin contacting competitors.
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September 25 2014What is Marketing Automation?
Imagine how your marketing investments would multiply if you captured and courted EVERY LEAD that you generated, even the ones that don’t seem to be in the market for what you sell. If you spend a fair amount of time on the interwebs, you’ve probably started to see some buzz about “marketing automation.” This post will give you a basic understanding on what that means.
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August 18 2014Lead Generation Website Best Practice Checklist
Websites that convert visitors into leads can take many different shapes and styles, but we’ve found that those with the highest conversion rates all share a set of proven best practices. These patterns, which can be applied to any website, make up the foundation of the “conversion” section of our Juicy Results Website Lead Generation Framework.
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January 31 2013Google Display Advertising – Simplified.
Running text ads in Google’s Search Network is peachy, but for real “oomph,” try its Display Network. At first, the Display Network may seem like a Wild, Wild West, so take it in strides with by your side! You never know what Google Display Ads can do until you try.
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August 29 2012WTF Is Happening With My Website?!
An overwhelming majority of small businesses suffer from a frustrating problem I like to call Website Traffic Failure (WTF?!). And trust me, WTF?! is exactly what you should be saying if you invested time and money on a website and have no traffic. Let me show you the core reasons your business is failing to get traffic.
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June 20 2012Where Do I Advertise Online?
As marketers and business owners, we all dream of new customers streaming in one after the other like dominoes falling. But, how do you know where your business should be focusing its efforts? Glad you asked, because we have a decision framework to help you find your next source of customers!
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