Juicy Posts in SEO
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The Marketing Benefits of Juicy Bits
I wanted to address the question everybody’s been asking me. Why spend all this time doing Juicy Bits? There’s actually two reasons why we decided to make the investment in Juicy Bits: education and content. The Juicy Bits series has provided unique and quality content to our SEO and social media marketing efforts.
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See How Google Sees Your Website
Google Search Console is the only way to know with exact certainty all of the search queries that are A) bringing your website traffic, and B) that your website is actually showing up that you may not be getting clicks for. When you go into Google Search Console and you click on the search analytics, you will actually find out all of the key words that your website, any page on your website, is showing up in Google for.
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Page One Domination in One Day!
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Social Media’s Surprising Lack of Impact on SEO
I find that most marketers—both SEO and social media specialists—seem to be perpetuating that social media activity is a factor in search engine rankings. As I dove in to really understand this issue while writing The Bootstrapper’s Guide to SEO, I learned that what most marketers are spreading is wrong.
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The Best SEO is Like Dominoes
Last year, I read The One Thing by Gary Keller, and discovered something called Geometric Progression. Keller shared that a falling domino can knock over an object 50% larger in size. And, that if you keep lining successively larger dominoes up, you can knock over an enormous object—theoretically as large as the Empire State Building—in a line of a a surprisingly few dominoes.
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The Top Mistake Companies Make When Measuring SEO
There is a HUGE mistake I see almost everyone make when they are managing and measuring their SEO efforts. It’s obvious in hindsight, but until someone points it out, I can’t fault anyone for making it, as I committed this mistake for years. The reason this fallacy is so damaging is that it causes us to make decisions on the wrong data.
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Want Better SEO? Become a Content Publisher
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The “Right” SEO Mindset
Besides some additional training and experience, I would bet that the biggest difference between the most successful search marketers and everyone else is having the right SEO Mindset. The right SEO Mindset opens you up to constantly identify new search opportunities and quickly envision ways to take advantage of them.
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