Juicy Posts in Social Media
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August 11 2015The Marketing Benefits of Juicy Bits
I wanted to address the question everybody’s been asking me. Why spend all this time doing Juicy Bits? There’s actually two reasons why we decided to make the investment in Juicy Bits: education and content. The Juicy Bits series has provided unique and quality content to our SEO and social media marketing efforts.
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August 10 2015How To Use Periscope
I’m going to give you some tips today for how to use Periscope when you’re marketing. When you start to market on Periscope you want to make sure that you take a lot of attention and time to name the broadcast something that people are going to want to watch. Because anytime I start live Periscoping, all of these people get a push notification on their phone if they’re following me.
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August 7 2015Using Buyer Personas
Most companies start marketing to everybody; they have not clearly defined who their perfect customer is. In marketing we have a tool called the buyer’s persona, which is a fictional representation of our ideal client. This should actually be based on someone you actually do business with, if possible. You may have met your perfect customer and if you put down on paper it’s going to help you find more people like them.
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August 5 2015
Advertising to Custom Audiences with Facebook
Imagine that you have a sales office. You’re in real estate, people come in, they give you their information, and then they leave. On a weekly or monthly basis you could actually upload those email addresses and then re-target those users with some kind of message to bring them back, to hopefully do business with you.
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August 3 2015
Optimal Time to Post on Facebook
We’ve managed social media marketing for a number of our clients over the years, and we have lots of meetings about which posts are doing good and which posts are doing okay and which posts should never be posted again. That’s usually judged by the interaction and the engagement that we’re getting, and the action that users are taking when they actually see these posts.
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July 28 2015 -
July 23 2015Pinning Your Best Tweets and Facebook Posts
There’s a great saying in sports that you’re only as good as your last game, and sometimes I feel that way about our social media page. You’ve got a great post, one of your favorite, all-time, that really explains what you do as a company or really adds value to your customers, but every day you’re putting more information on.
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July 14 2015Add a Call-to-Action To Your Facebook Cover Photo
We all know about the cover image, that large photo on the top of your Facebook Fan Page, some of the most important real estate of the entire page. But did you know that you can add a call to action button that takes the users away from Facebook to your website right over the image? You could make it say visit our store, watch a video, or contact us.
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July 7 2015Social Media’s Surprising Lack of Impact on SEO
I find that most marketers—both SEO and social media specialists—seem to be perpetuating that social media activity is a factor in search engine rankings. As I dove in to really understand this issue while writing The Bootstrapper’s Guide to SEO, I learned that what most marketers are spreading is wrong.
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