Juicy Posts in Strategic Advice

There is no shortage of information on what Online Reputation Management “is”, but there aren’t so many articles that tell you what tactics you can deploy to help manage your online reputation. Here, we’ll lay out some simple guide points by which you can begin to take control of your own reputation.

For many of our small business clients, creating a “mobile friendly website” was not a top priority since very little of their traffic came via mobile devices. Now that’s changing. So what are the first steps that you as a small business owner or manager can do to start to make your own website mobile friendly?

Klaus and I traveled to Miami last weekend to attend WordCamp Miami 2011, where Klaus spoke and I LEARNED! Aside from not having internet at our hotel for 5 hours the night before, we had a very fun & productive trip.

This Sunday, I came across a great article by Jay Goltz called “How Often Can You Send Email Promotions?” in the NY Times. It was no surprise to me that this discussion came up within his marketing planning meeting. However, it was refreshing to see the thought process unfold within his team as they tried to identify the sweet spot of how often to email their clients.

With January over, it’s a sure bet that many of those tidy 2011 Internet marketing resolutions you set for your business have given way to putting out client fires, plowing through a stuffed inbox, and taming the overflowing file repository you used to call a desk.