Juicy Posts in Strategic Advice
-
January 26 2011The Secret Ingredient to Successful Marketing and Advertising
Here’s the scenario I run into all too often. We’re in a meeting with a new client batting around some marketing ideas when some suggestion causes the client to strongly state that advertising does not work for their product (or service). “Advertising is something we’ve tried, and it just doesn’t work for us because…”
-
January 17 2011Satisfaction Is A Moving Target
If you operate a business where customer service matters—and I think that’s just about any business—then I highly recommend Harry Beckwith’s books. He wrote a series of amazing books in the nineties aimed at service businesses around the concept of delighting your customers and shaping wonderful client experiences.
-
January 4 2011Small Business Internet Marketing Resolutions for 2011
Now that you’ve experienced major success with your Internet marketing endeavors in 2010 and your small business is breaking sales records, we can focus on how to maximize the value of all those new customer relationships. Wait, what’s that? You didn’t experience that kind of success last year?
-
December 16 20106 Conversion Strategies Learned from My Cat
There will be no talk of sales funnels, conversion paths, A/B testing or the recommended size and color for buttons that will induce the most clicks. This is just a simple way to understand conversion strategy from one of the most intelligent of all mammals – the domestic house cat.
- Categories
- Analytics
- Blog
- Blogging
- Company Vision
- Content Strategy
- CRM Tips
- Events + Webinars
- Internet Marketing Terms
- Lead Generation
- Local SEO
- Marketing Automation
- Networking
- New Customer Machine Podcast
- Sales Technology (#salestech)
- SEO
- Social Media
- Strategic Advice
- Tips + Tricks
- Uncategorized
- Website Tools
-
Learn how we can help your business
- SEO
- Social Media
- Website Design
- Content Creation
