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Author Archives: Jeremy Pound
May 17 2011
April 18 2011
Get to Know YouTube Advertising
I know a fair amount or small business owners don’t consider YouTube a business tool because their interaction with the site has been limited to high school kids spoofing TV shows and double rainbows sightings. In reality, a large number of people use YouTube to learn things.
April 16 2011
March 10 2011
7 Ways to Increase your Chances of Getting Lucky with Your Online Presence
Back in 1978, the science fiction writer, Robert A. Heinlein penned the line, “if you don’t bet, you can’t win.” This concept applies fittingly to internet marketing. After all, if you don’t have a web presence, then surely no-one will find you online.
March 6 2011
February 25 2011
Is your homepage inviting and helpful for visitors? Or sending them away in droves?
When we conduct a strategic analysis of an underperforming website, and we check into the site’s statistics, we often look at “bounces” to determine where an opportunity is being missed. A bounce is when a visitor arrives at a page, …
February 3 2011
How Often Can I Email My Customers?
This Sunday, I came across a great article by Jay Goltz called “How Often Can You Send Email Promotions?” in the NY Times. It was no surprise to me that this discussion came up within his marketing planning meeting. However, it was refreshing to see the thought process unfold within his team as they tried to identify the sweet spot of how often to email their clients.
January 17 2011
Satisfaction Is A Moving Target
If you operate a business where customer service matters—and I think that’s just about any business—then I highly recommend Harry Beckwith’s books. He wrote a series of amazing books in the nineties aimed at service businesses around the concept of delighting your customers and shaping wonderful client experiences.
January 4 2011
Small Business Internet Marketing Resolutions for 2011
Now that you’ve experienced major success with your Internet marketing endeavors in 2010 and your small business is breaking sales records, we can focus on how to maximize the value of all those new customer relationships. Wait, what’s that? You didn’t experience that kind of success last year?
June 10 2010
