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Author Archives: Jeremy Pound
Automate Those Repetitve Tasks With Easy Buttons
I’ve added a button to my contact record view labeled “Post Meeting Follow-Up.” Pressing this button runs a script that automatically sends an email and schedules a task for me the next day. This ensures that I actually remember to take action on this account tomorrow in case I get buried before the day ends. Often, I’ll have the next steps taken care of before tomorrow, but this reminder acts as my safety net.
Did You Get My Email?
Few people realize they are sitting on a tool that will eliminate one of the greatest modern day sales frustrations. Just about every CRM on the market tracks when your sales emails are opened—and I’m not just talking about marketing email blasts, I mean each individual follow up and proposal. Let me show you in this quick video!
The Marketing Benefits of Juicy Bits
I wanted to address the question everybody’s been asking me. Why spend all this time doing Juicy Bits? There’s actually two reasons why we decided to make the investment in Juicy Bits: education and content. The Juicy Bits series has provided unique and quality content to our SEO and social media marketing efforts.
How To Use Periscope
I’m going to give you some tips today for how to use Periscope when you’re marketing. When you start to market on Periscope you want to make sure that you take a lot of attention and time to name the broadcast something that people are going to want to watch. Because anytime I start live Periscoping, all of these people get a push notification on their phone if they’re following me.
Raise Your Price
Test Your Marketing with Statistical Significance
One of the best things about internet marketing that everybody knows is how easy it is to test everything, but what I find is that most people give up on their tests way too prematurely. You want to make sure you accumulate enough data to actually be able to accurately judge any landing page, banner ad or website that you launch.
Using Buyer Personas
Most companies start marketing to everybody; they have not clearly defined who their perfect customer is. In marketing we have a tool called the buyer’s persona, which is a fictional representation of our ideal client. This should actually be based on someone you actually do business with, if possible. You may have met your perfect customer and if you put down on paper it’s going to help you find more people like them.