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Author Archives: Jeremy Pound
The Top Mistake Companies Make When Measuring SEO
There is a HUGE mistake I see almost everyone make when they are managing and measuring their SEO efforts. It’s obvious in hindsight, but until someone points it out, I can’t fault anyone for making it, as I committed this mistake for years. The reason this fallacy is so damaging is that it causes us to make decisions on the wrong data.
Want Better SEO? Become a Content Publisher
The “Right” SEO Mindset
Besides some additional training and experience, I would bet that the biggest difference between the most successful search marketers and everyone else is having the right SEO Mindset. The right SEO Mindset opens you up to constantly identify new search opportunities and quickly envision ways to take advantage of them.
Your Search Rankings May Be Primed For A Fall
Up until this point, it seemed that optimizing your web pages for mobile would help ensure users wouldn’t miss out on your content while on the go. But the urgency of adoption is increasing. This announcement appears to be a hint that your existing rankings might actually drop if you are not in compliance.
Five Common Reasons Why SEO Campaigns Fail
SEO is a technical service that is constantly changing and, unfortunately, filled with people who are better salesman than service providers. But it is possible to find success if you can avoid a number of common traps. I’ve found that there are a handful of mistakes that show up repeatedly in failed SEO initiatives even when qualified and experienced people are involved.
How To Achieve Page One Domination
An active and growing organization that has any kind of history will naturally leave a trail of news, reviews and promotion. If that information is not showing up to paint a picture of a thriving company, users may subconsciously wonder whether you’re the kind of operation with whom they want to do business. This is a how to article to make sure your brand achieves Page One Domination!
Why You Won’t Write
While I regularly write today to share my learning and crystallize my thoughts, I struggled with this for a long time. It kills me to imagine the expertise, audience and reach I would enjoy today had I committed to creating consistent content a decade or more ago when I started building my first business.