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Author Archives: Jeremy Pound
January 23 2015
Advanced Keyword Selection for Websites with Existing Rankings
No matter where you are, no SEO effort should begin (or reset) without strategically deciding which keywords you want to rank for. Additionally, If you already have a decent presence in search engines, then we recommend one very useful step to the basic process of keyword identification.
January 19 2015
January 8 2015
Selecting The Right Keywords For Your SEO Campaign
There is no surer way to fail than an ambiguous or unrealistic definition of success; yet that is what I find most companies have when it comes to their SEO initiatives. Use this free worksheet to develop your own keyword target list for your company.
December 4 2014
Why Should I do Business With You?
When meeting with clients to discuss their marketing initiatives, I often find that they don’t have a clear value proposition, benefits statement or any type of compelling offer that will get a prospect’s attention. At some point, I simply ask “why should I do business with you?”
November 29 2014
November 21 2014
November 11 2014
The Secret Formula to Generating Leads Online
We’ve put together a fast paced executive presentation to demonstrate our unique philosophy and approach to generating leads online. In order to increase sales in any business, you must continually be filling the sales funnel with quality leads. But doing so can be expensive and difficult.
November 10 2014
Using Marketing Automation With Social Media
When you think marketing automation, I bet you think email. And email campaigns are a great way to nurture leads at scale over time. But social media can also be a powerful tool in automating your marketing–a tool that I think it is underused by most companies.
October 31 2014
What is Lead Scoring?
Lead scoring is the methodology of applying a dynamic score to contacts that signifies the perceived value or likelihood of that customer buying. Using a scoring system across a high number of leads allows your salespeople to decide who to contact as well as helping your marketing department make data-driven decisions.
October 23 2014
